Bolstering monarchy

The royal family’s younger women, including Queen Suthida, Princesses Bajrakitiyabha and Sirivannavari, and some of the harem, appear to be pushing for a new PR strategy and rebranding of Vajiralongkorn and themselves as celebrities – what might be considered the Hello! strategy. Obviously, this follows the model of royals in some other countries.

Sirivannavari’s photo clipped from Hello!

At the same time, the royalist dinosaurs occupying government seats continue to follow ninth reign strategy. For example, Deputy Prime Minister Gen Prawit Wongsuwan and Interior Minister Gen Anupong Paojinda have “urged provincial governors across the country to help protect the monarchy and prevent fake news.”

During a video conference, Gen Prawit ordered governors “to promote the Sufficiency Economy Philosophy.”

This approach seems unlikely to mesh with the notion of royals-as-celebrities, pioneered by Sirivannavari and (more bizarrely) by big sister Ubolratana.

If we are to believe that Vajiralongkorn – who has recently appeared ill and unsteady – is to go down the Hello! celebrity path, then he’d need to also acknowledge that such a rebranding usually goes along with subjection to the constitution, the acceptance of criticism, and the ditching of ninth reign repression and “demi-god” status. So far, the evidence is of some leniency on criticism while also mobilizing fascist yellow shirts, which would seem to mitigate against a celebrity status.