Palace PR at full throttle I

13 11 2020

The palace public relations machinery has long had to “manage” Vajiralongkorn’s “problems.” His explosive “divorces,” his erratic behavior and , and the rumors of violence, illnesses, philandering and associations with crime. Generally, the PR exercises revolved around strategies that had “worked” for his father.

The explosion of dissatisfaction with Vajiralongkorn that has been seen recently, reflecting tension over his neo-feudal absolutism, his bahavior and his preference for living in Germany, has seen a new twist on palace propaganda. This involves a rebranding of Vajiralongkorn and the younger royal family members as celebrities. This might be called the Hello! strategy. Obviously, this follows the model of royals in some other countries.

As PPT has said previously, we think this new PR strategy reflects the influence of the royal family’s younger women, including Queen Suthida, Princesses Bajrakitiyabha and Sirivannavari, and some of the harem.

After rousing the raucous royalists in Bangkok, and getting good PR in Thailand (always expected and demanded) but also internationally, with that CNN interview contributing to an image of “compromise” and “popularity,” ignoring the king’s unsteadiness and giving him an instant free pass on all his previous black marks, the palace “influencers” have decided to have the king do “populist tours.”

Reuters reports that “Vajiralongkorn wrote messages of national unity and love on Tuesday during a visit to the northeast of the country two days after protesters sent him a letter demanding royal reforms that would curb his powers.”

In a PR stunt, the king wrote a message to the governor of Udon Thani province: “We all love and care for each other. Take care of the country, help each other protect our country with goodness for prosperity and protect Thainess…”. Going full-on celebrity on a “picture of himself and the queen … the king wrote”: “Love the nation, love the people, cherish Thainess, real happiness.” Another message stated: ““Thank you for all the love and support. We love and care for each other. We must take care of the country, and we must help each other protect it with virtue for it to prosper. Preserve the marvel of Thainess…”.

If the protests against the king have been unprecedented, so is the palace PR response, seeking to create a new image for the king. Previous efforts at this kind of image making have been undone by Vajiralongkorn’s inability to stick with the PR plan and messages.

As these reports of “good king” are being managed, there’s also been “bad king” reports. Hype (Malaysia) had this”

King Maha Vajiralongkorn was married to his third wife, Srirasmi Suwadee, in 2001, before divorcing her in 2014.

Since then, the ex-princess is currently under house-arrest and has decided to take on life as a nun.

Back in 2014, Srirasmi’s uncle, parents, sister and three brothers were convicted with several offences, including “lèse-majesté”, which is defamation to the monarchy. They were all sentenced to prison with different offences and Srirasmi got her royal title stripped of the same year.

As aforementioned, Srirasmi is under house arrest as she hasn’t been seen in public ever since she was forced to leave the royal house. As per China Press, Thai royal experts have exposed photos of the King’s third wife in white robes with her head shaved, as a sign of her nunhood, at her house in Ratchaburi province in central Thailand.

In the photos, she can be seen living a simple life of planting seeds and sweeping leaves in her backyard, despite previously living as a monarch. However, it might not be so simple for her as her eyes tell a different story.

According to SCMP, she was forced to leave her son, Prince Dipangkorn Rasmijoti, who is the next in line for the throne after the king. There are photos on the internet of Srirasmi’s last meeting with her son before she was forced to leave the palace.

We’re unsure of the exact reason behind her sadness but being under house-arrest while separated from your child can definitely drain one’s mental health.

But the PR/propaganda rattled on. In a Bangkok Post report it is stated that the king “has been told that many red-shirt villages that used to support former prime minister Thaksin Shinawatra are now sworn to uphold the monarchy.” Apparently, the person doing the telling was the queen: “They are from the red-shirt villages to protect the monarchy…” she said as she and the king were “mingling with supporters at Wing 23 of the air force in Udon Thani on Tuesday night.”

Of course, many millions of red shirts never considered Thaksin an enemy of the monarchy, but the queen seems to have taken this position. How does she know? For one thing, the yellow shirts constructed this narrative and clearly Suthida has imbibed the yellow shirt kool-aid. She’s had this view reinforced by the fawning betrayers of the red shirts, Anon Saennan and Suporn Atthawong, both of whom sold out to the rightists long ago.

The king appreciates the turncoats. The regime has rewarded Suporn with legal cases dropped and lucrative positions.

As the report states:

Mr Suporn was prosecuted for disrupting the Asean summit in Pattaya in April 2009, but the United Front for Democracy against Dictatorship member evaded the charges because police could not find him before the case expired in April last year.

An earlier Post report adds further detail, stating that Suporn:

a vice minister attached to the Prime Minister’s Office. His appointment to this political post is said to be a reward for his defection from Pheu Thai to the pro-military Palang Pracharath Party prior to the March 24 election.

We assume the regime and the military are pouring funds into the Suporn-Anon anti-red shirt campaign.


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22 11 2020
Palace PR at full throttle II | Political Prisoners in Thailand

[…] we said in an earlier post, the palace public relations machinery has long had to “manage” Vajiralongkorn’s mostly […]

25 11 2020
Confrontation looms | Political Prisoners in Thailand

[…] have mounted. The regime has seemingly calculated that the events at police headquarters and the royal family’s PR blitz and its “demonstrated generosity,” that a crackdown on protesters targeting the king […]

13 01 2021
Jatuporn’s meltdown | Political Prisoners in Thailand

[…] opponents in Puea Thai and among red shirts. This involved buying off red shirt leaders like the detestable Suporn Atthawong, who has been rewarded with legal cases dropped and lucrative positions. Those turncoats have […]

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