Dead king sustainability scam

29 09 2022

A bunch of posterior polishers have been at work again. Of course, it is those “working” towards the monarchy” who are busily polishing the dead king’s posterior for posterity.

The so-called dignitaries were at the opening of the Sustainability Expo 2022 (SX 2022) at the (where else?) Queen Sirikit National Convention Center. They were led by Sino-Thai tycoons and royal associates: Panote Sirivadhanabhakdi, Group CEO of Frasers Property (Thailand), Roongrote Rangsiyopash, President and CEO of SCG; Putri Viravaidya, Secretary-General of the Mae Fah Luang Foundation, Sumet Tantivejkul, Secretary-General of the Chaipattana Foundation, Thapana Sirivadhanabhakdi, President and CEO of Thai Beverage Plc, Thiraphong Chansiri, President and CEO of Thai Union Group Plc, and Tongjai Thanachanan, Senior Vice President Chief Sustainable Business Development of Thai Beverage Plc.

The “great” and the “good” were advertising the sufficiency economy blarney, now considered by them as a “philosophy.” We guess that’s about as deep as any of this lot could go.

Apparently, “Thapana Sirivadhanabhakdi, president and CEO of Thai Beverage Plc (ThaiBev), who is also the chairman of the Sustainability Expo 2022 committee…”. Of course, we realize that the main effort here is gaining credit for the tycoons through making credit for the dead king and the monarchy. That said, it did set us wondering about ThaiBev, Frasers Property, and other Sirivadhanabhakdi companies and their sustainability. Not to mention cement producer SCG.

Then, a couple of days later, there was another “advertorial” kind of “story in the Bangkok Post about ThaiBev. It stated:

Thai Beverage (ThaiBev), the Singapore-listed food and beverage company, says it remains committed to spending 5-8 billion baht to expand its businesses next year, mainly in Thailand.

Of the total investment budget, 1.1 billion baht is for food business expansion, 600-800 million baht for spirits business expansion, 300-400 million baht for non-alcoholic drinks, and the remainder for other segments such as digital platforms, logistics infrastructure, health and wellness, and product innovation.

For the food business, the company plans to open 70 new restaurant branches next year, 35 of which will be for KFC, with the remainder other brands.

We are not specialists in environmental matters, but this doesn’t sound much like a “green” company reducing its carbon footprint. But the family/company claims, via Thapana:

“We are reinforcing our commitment to enabling sustainable growth by setting out quantifiable targets to help us achieve sustainability and net-zero emissions.”

ThaiBev launched its sustainability strategy yesterday, with clear environmental, social and governance initiatives and goals, including a target to achieve net-zero carbon emissions by 2040.

He said the strategy will enable ThaiBev to drive sustainable development and resilience across its business, protect the environment, support local communities and enhance governance.

2040! Yikes, that’s a generation hence. Hardly bold targeting! But how’s the company doing now? Again, we are no experts, but helpfully, the family/company has a wad of data at its website. As we read it, between 2018 and 2021, energy consumption is well up, and while renewable consumption is up five-fold, fossil fuel consumption is also up substantially. Note that burning woodchips is classed as “renewable.” Water consumption is up from all sources. Green house gas emissions are steady at over 1 million tons a year.

This leads us to believe that all this talk of sufficiency economy is a scam. It shields the tycoons from criticism.


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