As we have pointed out previously, when succession came in 2016, there were some commentators who had been predicting a crisis and an unraveling of the monarchy. Part of the “crisis” had to do with King Vajiralongkorn’s vengeful, thuggish and nasty persona, well known in Thailand. Those characteristics, along with his lust for women and loot, defined his life as crown prince. He was also known to think of himself a military man and imposed “military discipline” on those around him.

Self-crowned
There was no crisis, and King Vajiralongkorn has established his reign and palace in a series of moves that were marked by a legalism that saw him establish clear personal ownership of royal wealth, clear out those he distrusted or felt insufficiently supine, and establish greater constitutional powers for the throne.
Many international commentators regularly make the trite observation that the current king does not have the same esteem as his long-serving father. This is obvious, but this seems a way of pointing to the king’s checkered past and odd personality.
But, as this year’s king’s birthday demonstrates, the palace propaganda machine is hard at work, concocting an image for the still new king. For all of his personal foibles and the great fear associated with his erratic and narcissistic behavior, for the palace propaganda machine, nothing much has changed and it uses familiar and tried and true methods.
For example, he is now “our father,” just as his father was, continuing the paternalism that marks monarchy and which is, when required, used politically.
Yesterday, the newspapers were drenched in palace propaganda. In propaganda, that which is false and concocted can become “truth” if repeated often enough. And there’s plenty of that in the invention of Vajiralongkorn’s image. We won’t go through it all as there simply too much.
One example is the creation of the king as “sportsman.” Of course, this links to his father’s image, based on his making and sailing in tiny yachts for a time in the 1960s. Vajiralongkorn, who once played some football with minions and who, late in life, took up cycling. That, as far as the propagandists are concerned, makes the king “majestic in sports.” This concocted story will be repeated year after year and people will come to accept it and perhaps believe it.
The other thing to note in the current flood of propaganda that constructs the monarch is the king as military man. His father took on this persona in the 1960s and 1970s, but he was not military trained. The new king is, and is proud of this.
The propagandists say the king has “specialises in military affairs, thanks to his illustrious military background.” They mangle politics with claims that “Thailand is a democratic country with the King as the head of state and for a large part of the nation’s history, the head of the armed forces as well.”
The politics of this – in a country dominated by military politicians – is emphasized:
Thai soldiers hold His Majesty in high regard and are ready to give up their lives for his cause because there is no higher honour for a Thai soldier than to serve the country, people and the King.
We may be forgetful, but we do not recall these claims being made for his father. In an era of military and military-backed government, an armed forces drawn ever closer to the king means a more interventionist king. It also means that the military and bureaucracy are those at the top of the political heap and are ever more closely intertwined with the throne.
We have previously posted on the Jit Arsa 904 “volunteers” that have been created as a force for the king and to burnish and propagandize his image. A couple of the “tributes” to the king play up this group. Such activities have multiple winners, with the king seen as a great man and the “volunteers” getting reflected merit. But, another of the stories reveals – we don’t recall this in past reporting – that the Jit Arsa scheme is a military operation. It states:
The Internal Security Operations Command (Isoc) serves as the coordinator of the project. It has set up a regional coordination centre in each of the four regions: the Central Plains, Northeast, North and South.
Given ISOC’s political role, taking over from the junta, and its history of political destabilization, surveillance, repression and murder for various military regimes and for the military itself, the overt linking to the throne is cause for considerable concern.
Update 1: As if there hadn’t been a succession, the king’s birthday message reflected his father’s mantra of “prosperity” flowing from doing one’s “duty.” The king was only addressing the already prosperous – “royal family members as well as senior officials led by the parliament president, prime minister and the Supreme Court president” – but the message is carefully relayed to the hoi polloi. The report also recounts that the king further elevated his first daughter, changing her royal title from the relatively undistinguished Her Royal Highness Princess Bajrakitiyabha Narendiradebyavati to the breathtaking Her Royal Highness Princess Bajrakitiyabha Narendiradebyavati Krom Luang Ratchasarinee Siripatchara Maha Watchara Ratchathida. Tucked into the end of the report is the news that the king also “granted Maj Gen Thanpuying Sineenart Wongvajirapakdi the title of Chao Khun Phra Sineenart Pilaskalayanee.” That’s his favored consort.
Update 2: The regime gave the king a very expensive birthday present. Reuters reports that the king “will be exempt from tax on some of his land property…”. It wasn’t that long ago that there was some fanfare when the Crown Property Bureau lost its tax-free status as its assets came under the king’s direct ownership. However, a new announcement now says “some of the king’s lands and establishments will now be exempt from tax…”.
Lands and establishments that are “used in state affairs, royal affairs, or used by agencies under the king” will be exempt as will properties “used in other affairs by the king or members of the royal family, for public interests, or used as religious places. Royal properties that “do not fit the above descriptions” will also be tax exempt for those “… parts that are used for non-profit purposes…”. Millions and perhaps billions will be kept in the royal pocket.
Update 3: Some time ago the then crown prince let it be known that he wanted to be a more “traditional” king. Since Vajiralongkorn has been king he’s been realizing that ambition, grabbing land and making royal wealth more obviously his, wringing increased powers from the junta and gaining command over thousands of troops and police. Now he’s gone a step further. When we mentioned above that he gave a title to his favorite consort, this act was more significant than we thought.
Khaosod reports that the title bestowed is “Royal Noble Consort,” making Sineenat the first official consort taken by a king since King Chulalongkorn Vajiravudh. That the event was televised, with the king anointing her while seated with the queen tells Thais that neo-feudalism is upon them.
Sineenat also received a bunch of royal decorations: “The Most Illustrious Order of Chula Chom Klao, 1st Class; The Most Exalted Order of the White Elephant, Special Class; The Most Noble Order of the Crown of Thailand, Special Class; and Rattanaporn Medal, First Class.”
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