While not a new revelation, Marwaan Macan-Marker’s article at Nikkei Asia is revealing of change on the monarchy. The royalists are fighting to restore what increasingly looks like the past. But it isn’t clear if they can prevail, at least in the short- to medium-term, given the huge resources the military-backed regime has been expending on shoring up a declining monarchy.
He explains:

Self-crowned
On a recent visit to a cinema in Bangkok, I was reminded of the dual role that movie theaters play in Thailand. One, of course, is to show films, local and foreign. The other is to reinforce in the audience a belief that their monarch serves as a unifying pillar in the Southeast Asian kingdom. That lesson plays out just before the main feature, when the screen in the darkened auditorium displays a message requesting the audience to stand as the strains of the king’s anthem fill the hall, accompanied by images of the king’s achievements….
The response of audiences — standing up for the anthem — was almost universal until the death of King Bhumibol Adulyadej in late 2016 ended a 70-year reign.
We think this is something of an overstatement. We recall that in the mid-1970s, when the royal stuff came on at the end of the film, many bolted for the exits to escape the hagiographic kitsch. By the late 1990s and early 2000s, audiences at movies and concerts often waited outside until the royal propaganda was finished and then rushed to their seats. But back to the story today:
But something quite different is now going on in cinemas….
[A]t Siam Paragon, a high-end mall in Bangkok’s upmarket shopping district…, [w]hen the familiar request to stand flashed across the screen to the strains of the royal anthem, only a middle-aged Thai couple stood up. The rest of the audience, which mostly consisted of younger Thais, sat impassively through the entire anthem as if it were perfectly normal.
… The display of silent defiance has gathered momentum in recent months; it has been noted by many Thais on social media and is discussed openly….
For the moment, the government appears at a loss on how to respond to this discreet but public challenge to the cinema reverence ritual. Prime Minister Prayuth Chan-ocha, the ex-army chief and former junta leader, has appealed to young people not to give in to peer pressure.
Yet, Thai cinemas have emerged as a new frontier for a generational zeitgeist. They have given a decisive answer to the question of whether or not to stand, something that seemed inconceivable just two years ago. From this perspective, Thai cinemas provide an inflection point in which the simple act of going to the movies becomes a political statement.
The royalist response to this anti-monarchism – or at least the rejection of the palace propaganda – is deepening. As they have for many years, it is the regime and the military are taking the lead.
Former red shirt, now paid turncoat, Seksakol/Suporn Atthawong, a vice minister attached to the Office of Prime Minister continues his boss’s conspiracy theory-inspired campaign against NGOs. Amnesty International is his main target. He claims – and it is a lie – that “NGOs that are supporting the three-hoof mob [he means the 3-finger salute] to destroy the country’s stability and abolish the royal institution…”. He means the monarchy.
He salivates over the AI target:
Amnesty International is an illicit organization that must be held accountable for its actions, and must be prosecuted to the fullest…. We should not give in to organizations that undermine national security.
Here, by national security, he means the monarchy. What did happen to his lese majeste charge? Oh, yes, he sold himself to the military rightists.
As in so many other places struggling with authoritarianism,
Seksakol’s gambit is typical of Thai ultra-royalist fringe politics. But as his position in the prime minister’s office attests, the fringe has migrated gradually to the center and the top of the Thai governing establishment since the military coup led by Prayut 2014. Facing a legitimacy deficit, Prayut’s current military-backed administration (direct military rule technically ended with the holding of a flawed election in 2019) has relied heavily on the blunt force of Thailand’s controversial lese majeste law, which outlaws any critical comment about the king or the monarchy, to silence critics and quash protests.
The regime is planning to stay. Forget all of the parliamentary realigning. This is about maintaining the political status quo well into the future through another rigged election. And just to help it along, the regime has extended its state of emergency. Thailand has been under this kind of draconian control for most of the period since the 2014 coup. This situation allows the military, police, ISOC and the judiciary to keep a lid on anti-royalism.
How it deals with the more passive rejection of the monarchy and the regime requires more propaganda, more surveillance and more repression. It means keeping Thailand in its past and rejecting the future. All in the name of the monarchy.
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