Many observers, us included, were struck by the cult of personality that was constructed around King Bhumibol. A rather colorless, unemotional and intellectually dull man surrounded by sycophants, he was manufactured into something that royalists describe as “earned moral authority as a unifying and rallying symbol for the country.”
Many of those same royalists express the view that this “barami” attached to the man and not the position of the monarch. In making this point, they ignore how the adulation of the now dead king was carefully manufactured and was indeed attached to the position. To ignore this is to misunderstand what royalist restorationists have been doing since 1932: recreating a monarchy that transcends any constitution and reduces constitutional constraints on the monarchy’s political and economic power.
In fact, the new king has done much to further that project, being rather more energetic on these matters than his father had been in the last years of the previous reign.
Meanwhile, the military junta has been aggressive in subserviently supporting the king’s political and economic moves and in promoting him in ways that have been both repressive and bombastically propagandistic.
PPT has commented on the propaganda several times, here, here, here and here.
Reuters has a report that exemplifies the efforts being made to build a revised cult of personality for the king. It has a story about what it euphemistically calls “volunteers” who are pictured “cleaning up a clogged Bangkok waterway … wearing yellow foulards and blue hats, [who] are part of a volunteer program started by … Vajiralongkorn…”.
It is reported that 4 million have “volunteered.”

Clipped from the linked Reuters story
The blue and yellow is the new uniform for royalist Thailand.
Reuters states that the “Volunteer Spirit” scheme, “officially began in 2017, [and] has created a new army of civilians who have pledged allegiance to the king and are boosting the image of Vajiralongkorn ahead of his formal coronation at year-end.”
We haven’t seen any announcement about coronation, but The Dictator has long stated that the junta’s rigged election can only be held after coronation.
It is observed that “the deep relationship between the monarchy and the military helped facilitate a smooth royal transition following his death in October 2016.” In fact, that “smoothing” began well before succession.
It also cites unnamed “some observers” who believe that the king “may be seeking to distance himself from the military, which has been in power in Thailand since a 2014 coup.”
Really? Anything is possible, but there’s no evidence for this rumor, and why a military-trained king would want to do this is an open question. We recall an early attempt to promote the king as a kind of democrat. At the time we thought that a rather wild guess. If anything, that sort or guess looks even weaker today.
The author then was David Streckfuss. He’s also cited in the Reuters report, and his view seems unchanged by events since his earlier piece. Referring to the “volunteers,” he states:
If the monarchy is … to distinguish itself from the military and attempt to bring Thailand into a democratic constitutional monarchy, then we might look at this effort by the new monarch as creating an alternative power base….
Again, we see no evidence for this. Indeed, this effort has, as far as we are aware, full junta support. Every member of the junta has the new uniform in the cupboard.
As the report notes: “Vajiralongkorn however is thought to have a good working relationship with Prime Minister Prayuth Chan-ocha…”.
But, then, the king is erratic and idiosyncratic, known for becoming enraged by perceived sleights to his “dignity.” The junta bosses have to be on their toes in privileging the king. As far as we have seen, he has been satisfied in getting all that he wants. But in all of the secrecy associated with the palace, there are plenty of rumors and guesses.
As far as we can tell, the “volunteers” are in line with previous efforts to promote monarch and monarchy and reinforce and transition the cult of personality to the new guy.
The report seems to confirm this, but goes back to the absolute monarchy, citing Sulak Sivaraksa. Sulak, who disliked the now deceased king, has an affection for the new one not least because he credits Vajiralongkorn for getting him off a lese majeste charge. He compares Vajiralongkorn to Vajiravudh’s paramilitary force founded in 1911, the Wild Tigers. Sulak doesn’t mention it, but Vajiravudh nearly bankrupted the country and set the scene for 1932.
Boostering for the king, Sulak gets drippy with syrup, saying the king “wants the monarchy to serve the people, to protect the people, to do well for the people…”. He reckons the “volunteers are able to do things that the government might otherwise not be able to, because of their royal backing…. If the government asked them they wouldn’t do it…”. In a final bit of posterior polishing, Sulak declares: “The volunteer program is one of the great successes of the new king.”
The “volunteers” are trained in much the same way as other “volunteer” corps raised by the previous king:
Volunteers have to register with the palace and go through an initiation process that involves lining up and bowing in front of the king’s portrait before being given their yellow and blue uniforms – colors associated with former King Bhumibol and Queen Mother Sirikit, Vajiralongkorn’s mother.
Once they put on their new uniforms, the volunteers do a military-style salute to the king’s portrait and, in a completely new tradition [sic.], they must line up and salute the king’s portrait every time before starting a community activity.
It is all a bit North Korean, but not all that different from the palace propaganda for Bhumibol. Just a little more militaristic, reflecting the new guy’s training and mindset.
Like this:
Like Loading...