With Vajiralongkorn’s birthday companies, ministries, military and other posterior polishers sought to buff the royal ego as shiny as it would go.
The big deal for the Ministry of Foreign Affairs, which thinks of itself as royally-connected, is an ebook, A Legacy for All. The book is a repeat of other propaganda from the Ministry like its video “A Legacy for the People.” That effort sank without much trace, having only 700+ views at YouTube in over 10 months. The book might do better, especially as it has had heavy promotion in recent days. Both efforts target a foreign audience.
The “new” 152-page propaganda piece introduces itself:
The Department of Information, Ministry of Foreign Affairs, is pleased to present you with this first ever E-book titled, “A Legacy for All,” which boasts a unique collection of articles and insights that reflect the wide range of royal initiatives and their legacy on national development. The articles are written by past and present diplomats, as well as practitioners directly involved with the implementation of royal initiatives which have been grouped under six important areas, namely, public health, sustainable development, water management, humanitarianism, foreign relations, and multiculturalism.
In fact, anyone who has repeatedly tortured themselves reading official propaganda knows that there’s not much that is “unique” about the collection of articles by former and serving diplomats, a priest, a privy councilor, and royal servants. There are chapters that regurgitate much of the constructed “legacy” of the previous king and the ideology associated with the dead royal grandmother, and so on. There’s a bit of polishing of the “legacy” of the king’s eldest daughter, suggesting she’s probably the “future” of the gene dead-end monarchy.
There are two things which stand out in the book.
First, it is evident in the book that there’s not much that can be said about Vajiralongkorn. He’s had a pretty undistinguished life and, as everyone knows, he’s not the brightest and he’s also not keen on displaying himself in the manner of his parents as they boosted the monarchy. About the best the Ministry can come up with for Vajiralongkorn is an essay on a 1992 trip to Bangladesh. The only other chapter that seeks to reflect on the current monarch is on Siam Bioscience and his alleged good deeds during the pandemic. Of course, there’s nothing on the controversy surrounding Siam Bioscience. As might be expected in a bum buffing exercise for a foreign audience, there’s no data and no questioning. The sore thumb is the brief mention of Princess Chulabhorn’s “Institute” going off and acquiring Chinese vaccine when her big brother’s company was meant to be churning out vaccine but wasn’t. The only hint at trouble is when reader’s are assured that her effort was “through an established procedure under the law,” kind of suggesting that it may not have been.
Second, reading across the essays, it is clear that the Ministry views the Thai people as a bunch of dolts incapable of thought or doing anything for themselves. Not surprisingly, the exceptions are Thai royals; each one mentioned is a polymath and magnificent in their “work.” We are not exaggerating. The impression given is that no ordinary Thai is capable of much at all, other than implementing royal advice and royal schemes. The people receive royal wisdom and those who adopt it prosper. Well, maybe not prosper, but get by.
The notion that all the people are children is not unusual in elite circles. It is also why the people repeatedly rise up to demand a say in their own country.